Songfacts®:

• This song about the modern generation's addiction to instant gratification was partially inspired by negative Yelp reviews of Maynard James Keenan's Caduceus Cellars winery in Arizona. The A Perfect Circle frontman explained to Stuff: "I've had bad Yelp reviews of my tasting room, but it had nothing to do with the wine. The reviews were bad merely because I wasn't there! That's like giving my record a bad review because I wasn't in the record store when they bought it! I can only say to those people: shut the f--k up!"
  
  Keenan added regarding the social site and app. "That thing is f---ing poison! Sites like Yelp have fostered this generation of novice experts who have the power to open their mouths but haven’t actually put the work into knowing what they’re talking about."
• Like the song, the music video tackles "silicon obsession." Smart phones, virtual reality headsets and other tech devices make appearances in the clip which highlights how disconnected modern people are from authentic experiences.