Songfacts®:

• The Destiny's Child singer recorded this song for the 'Beyoncé as Mrs. Carter in H&M' promotion. The advertising campaign was shot in the Bahamas with an "epic fantasy" theme and was directed by Jonas Akerland, who previously worked with Beyoncé on the "Telephone" video. "I've always liked H&M's focus on fun and affordable fashion," Beyoncé said. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
• The sensual love song was penned by the Australian singer-songwriter Sia, who has also co-written hits for David Guetta ("Titanium") and Flo Rida ("Wild Ones").
• Beyoncé debuted the uplifting, empowering song live on May 31, 2013 when she performed it during a concert in Antwerp, Belgium as part of her Mrs. Carter Show World Tour.