Never Ever
by Ciara (featuring Jeezy)

Album: Fantasy Ride (2009)
Charted: 66
Play Video

Songfacts®:

  • Ciara explained this song to MTV News: "Basically, I say, 'If that boy don't love you by now, he'll never ever love you.' And sometimes we wait around and we go through so many different things. And if that person is not showing you the affection you need and not giving you the right love, then you got to let it go. I talk about the confusion of love - being confused about staying or leaving or letting go."
  • This song features the rapper Jeezy as a male counterpoint. According to Ciara on her MySpace blog, he was there to "Represent for the Fellas."
  • Producer Polow da Don told MTV News: "Hard midtempo is back. Where dudes can ride around in their cars and listen to R&B and not feel like a girl. ['Never Ever'] is hard like a rap record, and that's why Jeezy had no problem jumping on it - 'cause it's hard."
  • The song's chorus samples Harold Melvin & the Blue Notes' 1971 hit, "If You Don't Know Me By Now," which was later successfully covered by Simply Red.
  • Ciara told MTV News that the song's video is, like the record, about confusion. She added that the song, "is talking about the confusion of love and that's just the little story [within the video]: We tell the many angles of love... or of the love confusion."

Comments

Be the first to comment...

Editor's Picks

Scott Gorham of Thin Lizzy and Black Star Riders

Scott Gorham of Thin Lizzy and Black Star RidersSongwriter Interviews

Writing with Phil Lynott, Scott saw their ill-fated frontman move to a darker place in his life and lyrics.

Marc Campbell - "88 Lines About 44 Women"

Marc Campbell - "88 Lines About 44 Women"They're Playing My Song

The Nails lead singer Marc Campbell talks about those 44 women he sings about over a stock Casio keyboard track. He's married to one of them now - you might be surprised which.

Andrew Farriss of INXS

Andrew Farriss of INXSSongwriter Interviews

Andrew Farriss on writing with Michael Hutchence, the stories behind "Mystify" and other INXS hits, and his country-flavored debut solo album.

Chris Fehn of Slipknot

Chris Fehn of SlipknotSongwriter Interviews

A drummer for one of the most successful metal bands of the last decade, Chris talks about what it's like writing and performing with Slipknot. Metal-neck is a factor.

Thomas Dolby

Thomas DolbySongwriter Interviews

He wrote "She Blinded Me With Science" so he could direct a video about a home for deranged scientists.

Superman in Song

Superman in SongSong Writing

Not everyone can be a superhero, but that hasn't stopped generations of musicians from trying to be Superman.