Songfacts®:

• This song deals with Example's Twitter critics. The title is a nod to how many hits one of his videos had online. He told The Sun: "I'd had a spat with one of these kids who had been having a go at me. There are around 12 of them, saying, 'You look like this. You sound like this. Your wife is this and your songs are this.' And I got in the studio and was just laughing it off because I don't really give a s--t about that stuff. I thought, 'Well, 10 million people can't be wrong.'"
• Example told The Daily Mirror: "Basically this whole song was inspired by an old school raver I saw on this documentary once. There's this guy being interviewed at an illegal warehouse rave. And he's a scouser."
  
  "And the guy on the documentary says 'So, you're here for the illegal rave, what is it all about?' and the scouser goes 'Yo, it's just all about love and ecstasy' and the presenter goes 'well surely this is all going to come to an end soon?' and the guy's like 'look mate, ten million people can't be wrong' and I heard it and thought f--k, that's amazing!," he continued. "And then the song became like a 'what would it have been like if I was there in 1992?'"
  
  "There's another lyric in the song 'shut us down, and we'll go to another town' which was in that program, too," Example added. "Thanks to some random scouser, he's probably 53 now. He helped inspire the song."
• Example wrote and produced the track in a day with Fraser T Smith (Adele's "Set Fire to the Rain," Taio Cruz's "Break Your Heart"). He went back in at the last minute and added the rap at the start.