Songfacts®:

• This bittersweet, Country-inspired number is Gabrielle Aplin's first single release of her own material on a major label. It finds the song's protagonist admitting to her beau that she prefers taking relationships slowly. "Fools rush in and I've been the fool before," Aplin sings on the bridge. "This time I'm gonna slow down, 'cause I think this could be more. The thing I'm looking for."
• The song's music video was directed by Joshua Sanger, who previously helmed the clip for one of Aplin's biggest on line hits, "Home." The visual tells the story of a young couple played by Iain De Caestecker (The Fades) and Ophelia Lovibond (London Boulevard, Mr Poppers Penguins) as a young couple with problems in their relationship, which we see when one demonstrates more affection than the other. Aplin is the observer of the tricky situation. The promo was shot on location at The Five Horseshoes country pub in Henley on Thames and the surrounding countryside. "We wanted to make this video a natural progression from the previous video for Home," said Sanger to Promo News. "It was evident that Please Don't Say You Love Me has a strong narrative dialogue built into the song and so we felt a narrative approach was key to creating a video that complemented it."