Songfacts®:

• The rage and fury in this song were a catharsis for In This Moment, which was on the verge of breaking up when they wrote it. They had been dropped by their management company, and three of the five members had quit, leaving lead singer Maria Brink and guitarist Chris Howorth to pick up the pieces. They seriously considered throwing in the towel, but Brink found her fight.
  
  "We broke up for half an hour, and then I came back in, kicked the door in, and told Chris, 'We're not done! We're not even close to done!,'" Brink told Songfacts. "We did feel like people didn't believe in us and maybe we shouldn't believe in ourselves. We really got down on ourselves for a little bit. Then there was some sort of surge of energy that happened within us, with all these people not believing in us, that made us want to fight harder than we've ever fought in our whole lives."
  
  "You can hear the struggle in that song," she added. "It's kind of self-doubt and self-love, and that kind of back-and-forth that we were feeling at that time. Kind of these voices that I think we hear in our own heads, the devil and the angel on your shoulder."
  
  "We just followed the path and let all those emotions dictate what was happening," Howorth added.
• Brink and Howorth wrote this song with their longtime producer Kevin Churko, and his son, Kane Churko, who in 2023 produced their album Godmode. Kevin stuck by them even after their manager dropped them. With his help and support from their record label, the band was able to regroup.
• "Blood" was the turning point when the band turned theatrical, with costumes and choreography to accompany their songs in the videos and for concerts. It's modeled on the visuals shock rockers like Rob Zombie and Alice Cooper created.
  
  A key addition was the "blood girls" - the dancers that join Maria Brink on stage to visually interpret the songs. Masked and usually dressed in white, they became a visual motif for the band, appearing in most of their videos and performing at the live shows, where "Blood" is a staple of their setlists.
• "Blood" is the title track to In This Moment's fourth album. After releasing their debut album, Beautiful Tragedy, in 2007, they picked up a lot of momentum through social media (remember MySpace?) and by playing festivals like Ozzfest. They were still growing their fanbase when they released their third album, A Star-Crossed Wasteland, in 2010, but weren't drawing big enough crowds to make the numbers work. Many in the industry wrote them off until they heard "Blood."
  
  "Nobody was showing us any love, and everybody was treating us like the red-headed stepchild," Maria Brink told Songfacts. "Then we sent that demo out to everybody – just the song – and we were getting all these amazing reactions. We had people lining up to talk to us, and our whole career changed."