Songfacts®:

• Here's a new music distribution model that we doubt will catch on: This epic slow-burner was premiered on April 1, 2012 when 1000 flexi-disc records containing the tune were attached to helium balloons and launched from White's label headquarters in Nashville. Accompanying the balloons were postcards with instructions for the finders to submit photos, discovery location and the date on which the vinyl record was found.
• White explained the song's meaning to NME: "This is about 21st mortality. There's a lot of new technology, but back in the day when the telephone was invented people were taught telephone etiquette. And I think now as new inventions are created, there's no class that goes along with this."
• The song's music promo was White's first collaboration with video director Hype Williams, best known for his work with hip-hop artists like Nicki Minaj ("Stupid Hoe") and Kanye West ( "All of The Lights"). It finds White getting arrested by a sexy highway patrol officer and thrown into jail, only to find his female cellmate just can't keep her hands to herself. They escape, but White's bright green vintage HEMI 'Cuda can't outrun the cops. In an interview with CBS Local, White revealed that he actually did his own stunt driving in the canyons outside Los Angeles.
• At the 2013 Grammy Awards, White played this song with an all-male band after performing his song "Love Interruption" with an all-female group.
• Vocalist Rudy Amanfu who is a member of Jack White's all-female band, The Peacocks, told Uncut:
  
  "This one makes me move every time, it really comes alive for me. There's an industrial sound to it, like if you went into a factory and got all the gear together to create an album based on the sound of the warehouse.
  
  As with all of the songs from Blunderbuss and most of Lanzaretto, that was recorded in a live situation in the studio. We were very much in the room for that moment. The songs all happen very quickly. Even when we came to do Love Interruption Jack was still writing the lyrics in his black, leather - bound book during a break before we did the session."