Allure

Album: The Black Album (2003)

Songfacts®:

  • In this song, Jay-Z recalls his time growing up in Brooklyn, hustling as a drug dealer to make some money. He's long since moved on, but still remembers the allure of game.
  • "Allure" is part of The Black Album, which includes the hits "Dirt Off Your Shoulder" and "99 Problems." Before it was released, Jay-Z announced that it would be his last album, but his retirement last only until 2006, when he put out the album Kingdom Come.
  • The track was produced by The Neptunes, the team of Pharrell Williams and Chad Hugo. They also produced the first single from The Black Album, "Change Clothes."

    Speaking on Jay's Life + Times blog, Pharrell explained how he wanted to give Jay an "emotional" record in the same vein as his two "Dead Presidents" cuts. "With 'Allure,' I just wanted to hear him rhyme over something emotional, because he killed 'Dead Presidents'... one and two," he said. "He's crazy with a crazy sick night club record, but when he goes emotional, it's unbelievable. It's like he connects with a couple past lives."
  • Jay-Z, who often refers to himself as Hov, makes a reference to the 1993 movie Carlito's Way in the line, "Starring role in Hovito's Way."

Comments: 3

  • Mike F from Houston, TxJay absolutely killed this track. One of his best, no question.
  • Nigel07 from California, CaI love this song! It's one of the best!!
  • George from Little Rock, ArThis is my favorite Jay-Z song, the lyrics are on point as usual.
see more comments

Editor's Picks

Pam Tillis

Pam TillisSongwriter Interviews

The country sweetheart opines about the demands of touring and talks about writing songs with her famous father.

Concert Disasters

Concert DisastersFact or Fiction

Ozzy biting a dove? Alice Cooper causing mayhem with a chicken? Creed so bad they were sued? See if you can spot the real concert mishaps.

Jimmy Webb

Jimmy WebbSongwriter Interviews

Webb talks about his classic songs "By the Time I Get to Phoenix," "Wichita Lineman" and "MacArthur Park."

Julian Lennon

Julian LennonSongwriter Interviews

Julian tells the stories behind his hits "Valotte" and "Too Late for Goodbyes," and fills us in on his many non-musical pursuits. Also: what MTV meant to his career.

Scott Gorham of Thin Lizzy and Black Star Riders

Scott Gorham of Thin Lizzy and Black Star RidersSongwriter Interviews

Writing with Phil Lynott, Scott saw their ill-fated frontman move to a darker place in his life and lyrics.

Amy Lee of Evanescence

Amy Lee of EvanescenceSongwriter Interviews

The Evanescence frontwoman on the songs that have shifted meaning and her foray into kids' music.