Jennifer Lopez released "Can't Get Enough" on January 10, 2024, as the lead single from her ninth album, This Is Me... Now. The song and the album were inspired by her reunion with American actor Ben Affleck, whom she married in Las Vegas on July 16, 2022. The couple first dated and got engaged in the early 2000s but split in 2004. Lopez said she felt a new spark with Affleck that motivated her to make music like she did for her third album, This Is Me... Then, released in 2002.
The song is a steamy ode to Lopez' romance with Affleck, celebrating the intoxicating and all-encompassing nature of their love.
"I love a love song, but I need something - and I kept saying this to them - that I can perform," said Lopez. "So when we first heard this song, everyone just knew that this was the one to launch This Is Me... Now, it has an energy, it has a happiness to it, and you feel it all."
Lopez first performed "Can't Get Enough" to her husband at their wedding. The Georgia ceremony came after she and Affleck officially tied the knot at in Las Vegas.
The track samples Jamaican singer-songwriter Alton Ellis' 1977 track "I'm Still In Love With You," which was also revisited by Sean Paul and Sasha in 2002.
Lopez wrote and recorded the feel-good pop anthem at her home studio in Los Angeles with the help of several collaborators. The track features production from Rogét Chahayed (Doja Cat, Jack Harlow), Hit-Boy (Drake, Travis Scott), and Jeff "Gitty" Gitelman (Hozier, H.E.R), as well as songwriting from Angel Lopez (Jack Harlow, Rod Wave), Drew Love (G-Eazy, The Chainsmokers), INK (Beyonce) and Prince Chrishan (Meek Mill, Chris Brown).
"[It feels like] authentic rhythms and melodies and more than anything, a feeling in the music, and I think that's what a lot of people who heard the album in its early days were feeling," Lopez told Apple Music's Zane Lowe. "They were like, 'There's something true about this.' There's something that feels gritty and honest and raw and real and vulnerable and brave about this music from all of these people, not just from me. I love it. I feel like 'Can't Get Enough' is a perfect way to kind of come out of the box with this one because it does have that like my performance energy."
The music video was directed by Dave Meyers, who also worked with Lopez on its accompanying docu-film based on the album, This Is Me... Now: The Film.
The video shows Lopez in various wedding scenarios, inspired by her own nuptials to Ben Affleck. It pokes fun at her previous three marriages and humorously shows some mishaps that can happen at weddings, such as guests stealing tableware. Professional dancer Derek Hough and actor Trevor Jackson portray two of her grooms.
"It's definitely kind of a meta story about the journey that it takes from getting from heartbreak back to love," said Lopez.
This is not the first time Hit-Boy has worked with Lopez: His first official beat placement was on the superstar's 2007 Brave track, "Forever."
Jennifer Lopez
performed the song with Latto and Redman on the February 3, 2024, episode of
Saturday Night Live. The previous time she appeared on the comedy sketch show as host was in 2019, and as a musical guest in 2010.