Songfacts®:

• Here, Kelsea Ballerini likens the roller coaster ups and downs of love to a cowboy's wanderlust. There's the initial bliss of embarking on a relationship with a guy who is "rough around the edges, stops you in your tracks." But like attempting to rope the wind, it's futile trying to tie him down, and there's the inevitable heartbreak when he goes his own way. Though you're constantly knocked off the horse, you keep coming back for more.
• Kelsea Ballerini wrote the sentimental ballad with Jesse Frasure and Parker Welling. The producers Frasure, Julian Bunetta and Shane McAnally incorporate flashes of fiddle and steel guitar to augment the Wild West lyrical imagery.
• Ballerini's original demo for "Love Is A Cowboy" was an uptempo, live banger, she told Billboard. But when Bunetta and McAnally listened to it, they told her, "This song is special, but we are not able to really hear it." So the producers "stripped it and felt every instrument needed to add something to the story."