Songfacts®:

• Lyrical Lemonade isn't an actual musician, but an internet-based initiative. Founded by Cole Bennett back 2013, it's all about creating dope music videos and putting emerging rappers on the map.
  
  Bennett started Lyrical Lemonade as a high school student in Plano, Illinois. He began by crafting sick music videos for local Chicago rappers. In August 2017, Bennett garnered more recognition when he dropped the visuals for Lil Xan's banger "Betrayed," which went Platinum the following year.
  
  Since then, he's been in the director's chair for some heavy hitters in the hip-hop game. We're talking Juice WRLD, J. Cole, Kanye West, and even Eminem.
  
  "Doomsday," which was released on June 23, 2023 in conjunction with Def Jam, is the first single from Lyrical Lemonade's debut compilation album.
• This track features the lyrical prowess of the late Juice WRLD and North Carolina rapper Cordae. But hold up, this isn't a posthumous collaboration stitched together. Nah, it's the real deal, recorded together in September 2019, three months before Juice's tragic departure on December 8, 2019. Juice makes this clear during one of his rhymes.
  
  I found the reefer Cordae stashed in the back of the lab
  So I'm in class, smokin' gas, slappin' the class preacher
• The song samples Dr. Dre and Mel-Man's beat from Eminem's 1999 The Slim Shady LP track "Role Model." "Doomsday" serves up some lighthearted wordplay that takes us back to the vintage Em days. On the intro, Cordae straight-up acknowledges the connection to its source material.
  
  I just had a ice cream sandwich, M&Ms
  On a Eminem beat, ironically
  Yeah-yeah, three years
  Uh, uh, okay
  
  Cordae also acknowledges the three-year gap between Juice and him laying down their rhymes and Cole Bennett adapting it for his Lyrical Lemonade project.
• The track comprises just an intro and a single verse where the two rappers bounce back-and-forth. They flex and big themselves up like bosses and spit whimsical bars about basketball stars. Juice comes in at the end, proclaiming the sheer sickness of his rhymes.
  
  Beef with anybody, even if you vegetarian
  My flow on ebola, your flow just need Claritin
  Runnin' laps 'round these chaps, it's embarrassin'
• It's unclear why the song is titled "Doomsday." The word doesn't appear in the lyrics and for that matter it doesn't in "Role Model" either.
• Juice WRLD had huge respect for Eminem, and he dropped references to the legend throughout his music. In January 2020, they finally joined forces on the track "Godzilla," marking their official collaboration. That joint was Juice WRLD's first posthumous release, and it shot to #3 on the Hot 100.
• Juice and Cordae had a solid reason for not dropping a music video or releasing the track back in 2019. Juice made the call because their careers were skyrocketing and he felt it wasn't the right move. Fast forward to mid-2023, and the magic of AI brings us a mind-blowing visual directed by the one and only Cole Bennett.
  
  In this wild ride, we see Juice WRLD and Cordae morphing into each other as they spit fire down a chaotic hallway in a corporate office building. But that's not all. An AI-generated Eminem makes a cameo appearance, adding another layer of surrealism to the mix.
  
  When "Doomsday" finishes playing, Bennett cuts to a clip of Cordae and Juice in the studio. We hear Juice discuss what he'd like the video to look like.
• After Juice WRLD and Cordae's impression of Enimem circa 1999, the real Slim Shady showed up for "Doomsday, Pt. 2."