Songfacts®:

• This was the lead single from Maximo Park's third studio album Quicken the Heart.
• Frontman Paul Smith explained to the NME that this song is about the effect of advertisements on the youth today. Said Smith: "I guess I thought society as a whole is bombarded by advertisements and to me that's why the kids are sick again. It's a funny sounding phrase but it's a serious song - so it's a nice blend of being amused, but [also] I hope people sit up and take notice of it."
  Drummer Tom English added: "They [the youth of today] can't express themselves anymore and this is for them."
• Smith told Drowned In Sound: "The first line ('The comforting ache of the summer holiday') indicates that queasy feeling of adolescent isolation that I remember experiencing. The song's ultimate feeling is of escape and I think the music builds to that release after a pulsing, atmospheric beginning."