Songfacts®:

• This is a track from alternative American singer-songwriter Santigold's second album. She explained the long player's title to V Magazine: "My record is called Master of My Make-Believe because I want it to be about creating your own reality. I have a song called 'The Keepers': 'we're the keepers, while we sleep in America our house is burning down'."
• Santigold told NME that reality shows are a metaphor for the inert mental state of most of the population. "The song 'The Keepers' is about that." she revealed. "It's about being able to sit and watch these shows and think, 'This is awful,' but not do anything about it. But people are starting to question things. You can see it in the riots and the Occupy movement. That's the spirit of the album. I want people to think about why they are doing what they are doing."
• The song's music video was directed by Santigold along with Nabil and it sees the singer play a member of an idyllic 1950s American family in a pointed criticism of today's society. Watch out for cameo appearances from Wu-Tang Clan's GZA, Robert F. Kennedy's granddaughter Kick Kennedy and snowboarder Trevor Andrew.
  
  Santigold explained the clip's concept to Digital Spy. "It's about taking responsibility for the state of the world," she said, "and how we can't turn a blind eye because everything is falling apart. It's about the need to sit up and take responsibility for it."
  
  She added: "The fish is toxic because of nuclear power, the milk has hormones and antibiotics in it because cows aren't designed to be milked that much. There's oil in the water because of the spillages and a drive-by shooting because there's insane amounts of violence going on in the world. We act like it's all normal and are completely desensitized to it."