The Hives Forever Forever the Hives

Album: The Hives Forever Forever the Hives (2025)
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Songfacts®:

  • "The Hives Forever Forever The Hives" arrives at the end of The Hives' seventh album like a victorious lap of honor. It's the title track of the 13-song set The Hives Forever Forever The Hives, and it doubles as a loud, chest-out declaration that after three decades of racket, the band is still standing, still shouting, and still enjoying themselves far too much to stop.
  • The song is The Hives pausing - briefly, mind you - to look back before charging forward again. According to the band, they wrote it to "end the record with a feeling of release and relief," the sound of finally realizing they'd made something meant to last. They describe the song as "a rare occasion for us to quickly glance over our shoulder before moving forward," likening it to a marathon winner checking who's coming in second.
  • The chant-like hook owes a debt to Depeche Mode. "Our drummer once saw them live and everyone left the arena singing 'I just can't get enough.'" frontman Howlin' Pelle Almqvist told The Sun.

    Almqvist wanted that same lingering earworm effect, fans spilling out into the night chanting "the hives forever forever the hives," like a football terrace that's just discovered distortion pedals.
  • A music video, directed by Filip Nilsson, leans into the theme of longevity, pairing elaborate production design and special effects with the band's myth-making self-image.
  • Mike D of the Beastie Boys and longtime collaborator Pelle Gunnerfeldt produced The Hives Forever Forever The Hives album. It was recorded in various Stockholm studios, including Yung Lean's facility and Benny Andersson's Riksmixningsverket.
  • When asked about the meaning of the album title, Almqvist was characteristically blunt. "We realized that if we've done this for 33 years, it's probably going to go on forever," he said. "We've been pretending we're quitting for 33 years, so this is us finally giving up on quitting."

    Even if they did stop, he argued, their influence has already seeped in, but quitting is off the table because they're still having too much fun.
  • For vinyl devotees, the track includes one final flourish: a locking groove that causes the chorus chant to loop endlessly, turning the record into a stubborn little shrine to Hives immortality. It's a technical trick, a collector's delight, and a very on-brand way of ensuring that, if you play the album through, The Hives quite literally never stop.

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