No Matter What Shape (Your Stomach's In)

Album: No Matter What Shape (Your Stomach's In) (1966)
Charted: 3
Play Video

Songfacts®:

  • This song first appeared in a TV commercial for Alka-Seltzer which showed stomachs of various shapes and sizes and pointed out that all of them can get relief from the antacid. The jingle was incredibly catchy, and a music producer named Joe Saraceno turned it into a full song by assembling some studio musicians that he dubbed "The T-Bones." The new, full-length instrumental song became a big hit and gave Bob Crewe the idea for "Music To Watch Girls By," which originated in a Diet Pepsi commercial.
  • This was written by Alexander "Sascha" Burland, a jazz musician who composed many commercial jingles and TV cues. His music proved that commercials didn't require insipid tunes to be successful, as most music designed to sell products was loud and repetitious. Burland was also part of a novelty act called The Nutty Squirrels, who had a #14 hit in 1959 with "Uh! Oh! Part 2."
  • This song was recorded at United Artists studios in Hollywood on December 9, 1965. The musicians were the top guns - the same crew that played on hits by The Monkees, Sonny and Cher, the Ronettes, the Tijuana Brass and many others. They included Tommy Tedesco on guitar, Hal Blaine on drums, Carol Kaye on electric bass and Lyle Ritz on upright bass.

    The T-Bones were assembled to be the face of the group. They were the brothers Judd Hamilton and Dan Hamilton, along with Joe Frank Carollo and Tommy Reynolds. Judd Hamilton told us: "I was Liberty Records designated T-Bones band leader. Neither myself nor any of the 'road' sidemen I hired played on the 'No Matter What shape' recording, including my brother Dan Hamilton, Joe Frank Carollo and/or Tommy Reynolds. We, the latter line up minus my brother Dan, were finally allowed to record what became the last T-Bones album Everyone's gone to the Moon.

    Dan Hamilton, Joe Frank Carollo and Tommy Reynolds later formed the group Hamilton, Joe Frank, and Reynolds, who had hits with "Don't Pull Your Love (Out)" and "Fallin' In Love."

Comments: 9

  • Patrick from Louisville, KyI find no reference to "the top guns" anywhere. I think you mean The Wrecking Crew.
  • E. Alan Meece from San JoseMy top fave from 1965; completely captivated me. Who played the organ, such a central part of the music? Was it Victor Feldman, claimed by wikipedia as a piano player? Who were the backup vocalists? Ron Hicklin singers?
  • Bobby Young from Oakland, CaThis is the song that made me start playing guitar 54 years ago! I remember the Alka-Seltzer commercial well.
  • Barry from Sauquoit, NyOn this day in 1966 {February 17th} the T-Bones were guests on the Dick Clark produced ABC-TV weekday-afternoon program, 'Where The Action Is'...
    At the time their "No Matter What Shape (Your Stomach's In)" was at position #9 on Billboard's Top 100 chart, two weeks earlier it had peaked at #3* {for 1 week}, and it spent a total of thirteen weeks on the Top 100...
    And on the same 'Action' show they also performed "Pizza Parlor", the song was track five of side two on their album 'No Matter What Shape', and on March 20th, 1966 the album peaked at #75 {for 1 week} on Billboard's Top LPs Album chart...
    * And from the 'For What It's Worth' department, the week "No Matter What Shape (Your Stomach's In)" peaked at #3 on the Top 100, the two records that prevented it from reaching the top spot were "Barbara Ann" by the Beach Boys at #2, while the #1 record was "My Love" by Petula Clark...
  • Barry from Sauquoit, NyOn February 26th 1966, the T-Bones performed ""No Matter What Shape (Your Stomach's In)" on ABC-TV program 'American Bandstand'...
    Twenty-six days earlier they performed the same song on NBC-TV's 'Hullabaloo!'...
    See the next two posts below.
  • Barry from Sauquoit, NyOn January 31st 1966, the T-Bones performed "No Matter What Shape (Your Stomach's In)" on NBC-TV program 'Hullabaloo!'...
    The day before on the 30th it peaked at #3 on the Billboard's Hot Top 100 chart (see post below).
  • Barry from Sauquoit, NyOn January 30th 1966, "No Matter What Shape (Your Stomach's In)" by the T-Bones peaked at #3 (for 1 week) on Billboard's Hot Top 100 chart; it had entered the chart on December 5th, 1965 and spent 13 weeks on the Top 100 (and for 6 of those 13 weeks it was on the Top 10)...
    The group's only other Top 100 entry was "Sippin' 'N Chippin'" from the 'Sip 'N Chip' jingle, it stayed on the chart for 5 weeks, peaking at #62...
    Rock 'N Roll Hall of Fame drummer Hal Blaine played on the record; and amazingly, between 1961 and 1976 Mr. Blaine played drums on 38 records that peaked at #1 on the Top 100 (starting with Elvis' "Can't Help Falling in Love" in 1961 and ending with "Theme from Mahogany (Do You Know Where You're Going To)" by Diana Ross in 1976)...
    Mr. Blaine, born Harold Simon Belsky, will celebrate his 85th birthday in six days on February 5th (2014).
  • Ray from Palm Bay, Idgreat female harmonies throughout song
  • Rick from San Juan, United StatesThe Ventures did a great cover of this instrumental in their 1966 "Where The Action Is" album.
see more comments

Editor's Picks

Randy Houser

Randy HouserSongwriter Interviews

The "How Country Feels" singer talks Skynyrd and songwriting.

Gilby Clarke

Gilby ClarkeSongwriter Interviews

The Guns N' Roses rhythm guitarist in the early '90s, Gilby talks about the band's implosion and the side projects it spawned.

Subversive Songs Used To Sell

Subversive Songs Used To SellSong Writing

Songs about drugs, revolution and greed that have been used in commercials for sneakers, jeans, fast food, cruises and cars.

Tom Bailey of Thompson Twins

Tom Bailey of Thompson TwinsSongwriter Interviews

Tom stopped performing Thompson Twins songs in 1987, in part because of their personal nature: "Hold Me Now" came after an argument with his bandmate/girlfriend Alannah Currie.

Krishna Das

Krishna DasSongwriter Interviews

The top chant artist in the Western world, Krishna Das talks about how these Hindu mantras compare to Christian worship songs.

What Musicians Are Related to Other Musicians?

What Musicians Are Related to Other Musicians?Song Writing

A big list of musical marriages and family relations ranging from the simple to the truly dysfunctional.