Songfacts®:

• "Strategy" finds Twice linking arms with rapper Megan Thee Stallion. The track, which glides on glossy synths and hip-swinging beats that would've made early-2000s Pharrell nod in approval, marks a sonic detour for the girl group. This time, the energy is sassier, the hooks sharper, and the vibe unmistakably more grown-up. In short: less bubble tea, more bubbly with a twist.
• Lyrically, "Strategy" is exactly what it says on the tin: a detailed romantic operation plan, carried out with charm, sparkly eye contact, and a wink-heavy confidence.
  
  Megan Thee Stallion's guest verse is pure bravado and bold allure, with enough swagger to make the entire song lean noticeably westward.
• Having previously worked with Megan on her "Mamushi" remix, Twice were up for another collaboration.
  
  "She has a powerful, strong image," Jeongyeon told The Hollywood Reporter. "We were wondering, would that fit in with our style of music and our image? Once we recorded, we thought we actually fit really well, a lot better than we imagined. I feel like Megan's style really enhanced our part of the music."
• Megan was just as eager to vibe. While filming the music video, she charmed the group by proving she was there to play, not pose. Tzuyu recalled how the group had been "quite shy" about collaborating with someone that famous, but Megan melted the ice by being goofy, game, and wildly enthusiastic. "She did a lot of Korean-style jokes and those hand hearts that Koreans do a lot to break the ice."
• The video is a Technicolor playground showing the nine Twice members bouncing through city streets and neon-lit interiors like fashion-forward secret agents on a mission to seduce. The plot, if you can call it that, follows their cheeky blueprint for catching a crush's eye, step by choreographed step. Megan appears in multiple scenes, including her own verse where she sports a schoolgirl-inspired outfit.
• Megan co-wrote the track alongside British songwriters Cleo Tighe and Boy Matthews, who both have credits on other Twice songs: Boy Matthews for "The Feels" and Tighe for "THIS IS FOR" and "MEEEEEE." Tighe and Matthews previously teamed up on Keith Urban and Pink's duet "One Too Many."
• A Megan-free "Twice-only" version closes Twice's Strategy EP and also pops up on the soundtrack for the animated action-fantasy KPop Demon Hunters. In the film, the song doesn't really do much narratively. It's not tied to any particular fight or climactic kiss, but its funky, skittery beat fits right into the OST.
  
  The soundtrack also features select Twice members (Jeongyeon, Jihyo, Chaeyoung) on another track "Takedown."