Alex & Sierra Artistfacts

2011-2017
Alex Kinsey
Sierra Deaton
Alex & Sierra were the Florida-based duo of Alex Kinsey and Sierra Deaton. They met on a beach in 2009 and started performing together soon after. In 2013 they won X Factor, earning them a deal with Columbia Records. Their debut album, It's About Us, was their last; they were dropped from the label in 2015 and split up in 2017.
They became a romantic couple in 2011 when they started performing together. That chemistry charged a lot of their songs and fans enjoyed their love story, but when they broke up as a couple it ended their musical collaboration as well.
Before finding fame on X Factor, Alex and Sierra both tried out for American Idol as solo artists. Sierra wasn't selected by Alex got to Hollywood Week before being eliminated.
They performed "Bleeding Love" with Leona Lewis on the X Factor finale. They also sang "Give Me Love" by Ed Sheeran and "Say Something" by A Great Big World on the show that night.
Sierra Deaton graduated from the University of Central Florida in 2013 with a degree in a degree in advertising and public relations. Alex Kinsey was a senior there when he dropped out to pursue music.
They're both songwriters, and they wrote most of the songs they recorded with help from more seasoned writers, including Toby Gad and Ali Tamposi.
They've both recorded as a solo artists since their split, and Sierra Deaton has also done a lot of songwriting for other artists. She co-wrote two songs on Luke Hemmings' 2021 debut solo album, When Facing the Things We Turn Away From. In 2024, she and Hemmings revealed that they had gotten married.
Their most enduring song is "Little Do You Know," which was their second single. It didn't get much heat when it was released but after Alex & Sierra split up it found an audience on TikTok. In 2020, six years after it was released, it was certified 2x Platinum.