Box Me Up
by BigXthaPlug (featuring Jelly Roll)

Album: I Hope You're Happy (2025)
Charted: 61
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Songfacts®:

  • "Box Me Up" is a collaboration between BigXthaPlug and country singer Jelly Roll, released as part of BigXthaPlug's third album, I Hope You're Happy. BigX has often described Jelly Roll as the "country version of himself," and when the two finally met face-to-face at Stagecoach - after months of phone calls and text banter - it seemed almost inevitable that their first song together would cut straight to the bone. The result is a gloomy meditation on failed love, when losing someone isn't just painful, it's equivalent to being buried alive.
  • Jelly Roll takes the first swing with his chorus, crooning with his gravelly, melodic croon the chilling request to be "boxed up and buried alive" if love disappears. His bridge goes even darker, invoking mortality and the wish to be laid to rest alongside his partner, as though romance and the grave were part of the same package deal.
  • BigXthaPlug spits lines about confusion and betrayal. He thought he followed "all the rules" for love, yet here he is, abandoned and replaying the scene over and over in his head. He likens himself to being "caged in the zoo," trapped in grief while slowly sinking into depression.
  • Behind the boards, Box Me Up2 brought in an eclectic team of producers: Aldae (Justin Bieber, Miley Cyrus), James Gutch (Demi Lovato, Leigh-Anne), the Monsters & Strangerz (Selena Gomez, Justin Bieber), and Stavros Tsarouhas. Songwriting credits went to them alongside BigX and Jelly Roll.

    Aldae already had history with Jelly Roll, having co-written his collab with Jessie Murph, "Wild Ones," in 2023, but this was fresh territory for everyone else involved.
  • The music video, directed by Jerry Morka, makes the metaphor literal: BigX and Jelly Roll perform from inside a glass case draped in vines and flowers, as if heartbreak had been turned into a museum exhibit. Morka previously worked with BigX on "Mmhmm" and "All The Way" featuring Bailey Zimmerman.
  • "Box Me Up" is one of eight country-leaning collaborations on I Hope You're Happy. Other guests include such Nashville stars as Luke Combs, Bailey Zimmerman, Ella Langley and Shaboozey, proof that BigX went all in once he got the idea.

    Amusingly, that idea didn't exist until BigX blurted it out mid-interview. "I go and do a Billboard interview and I straight up say, 'I got a country project on the way,'" he told the New York Times popcast. "And I never had a country project on the way... Afterward, my team was like, 'You know you gotta do it now, right?'"

    Within days, demos started flooding in. Jelly Roll said he wanted in, and suddenly the nonexistent album was very much real.
  • Several other songs over the years have equated heartbreak with death, burial, or being trapped underground. A few notable examples:

    "I'd Rather Go Blind" by Etta James (1968)
    A soul classic where Etta doesn't talk about literal burial but equates losing her lover with a kind of living death: "I'd rather go blind, boy, than to see you walk away from me."

    "Without You" by Harry Nilsson (1971), also Mariah Carey (1994)
    Nilsson's heartbreaker makes the absence of a lover sound like death itself: "I can't live, if living is without you."

    "Buried Alive By Love" – HIM (2003)
    Finnish "love metal" at its most gothic. Ville Valo sings about passion so overwhelming it becomes suffocating - romance and literal burial intertwined.

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