Songfacts®:

• This brutal, raging number is the opening track from Buffalo, New York metalcore band Every Time I Die's sixth album Ex Lives. Joe Baressi, who's also worked with Queens of the Stone Age and Coheed and Cambria, produced the record.
• A video was filmed for the song directed by the band's vocalist and lyricist Keith Buckley. He explained: "In order to write lyrics I had to pay attention to the defeatism that the music suggested. To compile this video I had to acknowledge the masochism I wrote of to myself. You don't get rewarded for your faith and you don't get celebrated for your heroism. Just when you find yourself attached, you have lost it. Everything is borrowed. C'est la vie."
• Buckley trawled the Web for the footage of immolation and mutilation that the video contains. "The Internet is a weird place," he told Kerrang! magazine. "I didn't like what the video did to my mood. It's like walking in on your parents having sex! Things are never the same again. But I knew I wanted to be potent and upsetting and it does that."
• The photograph used for the Ex-Lives album cover was originally brought to the attention of Keith Buckley through a fan of the band on Twitter.
• The word "bimbo" is derived from the Italian for "baby." It was first used in the 1920s as a derogatory term for either sex before gaining its present meaning of a superficially attractive but essentially shallow young woman in the 1980s.