Do It in the AM

Album: Do It in the AM (2011)
Play Video

Songfacts®:

  • Vincent James Turner is a British electro pop musician who records under the name of Frankmusik. The name "Frank" is derived from the surname of his grandfather, whose name he took in tribute. The lead single from his sophomore album was written by Frankmusik, and produced by Frank and Martin Kierszenbaum. The song features American electro-hop quartet, Far East Movement.
  • The song's music video was shot the weekend of March 22–24, 2011. Frankmusik told PopEater about the clip: "'The Do It in the AM' video was a treat to do. In three days we hit a pool party, a desert, a shady motel, a motorbike convention and Hollywood hills just to name a few! The concept is 'what the hell happened the night before?' [and] a series of events seemingly related and unrelated hold the whole video together. Far East Movement tag along and act as my wingmen on this frenzied night.

    My favorite moment in the video had to be the go-karting. Far East Movement and I got our crash helmets on and it was like Mario Kart out there. People spinning out - all round it was so much fun. The final shot of the shoot involved us chasing the sunset up the Pacific Coastal Highway. And we got there just in time! And it was beautiful."

Comments

Be the first to comment...

Editor's Picks

Holly Knight ("The Best," "Love Is A Battlefield")

Holly Knight ("The Best," "Love Is A Battlefield")Songwriter Interviews

Holly Knight talks about some of the hit songs she wrote, including "The Warrior," "Never" and "The Best," and explains some songwriting philosophy, including how to think of a bridge.

Marc Campbell - "88 Lines About 44 Women"

Marc Campbell - "88 Lines About 44 Women"They're Playing My Song

The Nails lead singer Marc Campbell talks about those 44 women he sings about over a stock Casio keyboard track. He's married to one of them now - you might be surprised which.

Gentle Giant

Gentle GiantSongwriter Interviews

An interview with Ray and Derek Shulman of the progressive rock band Gentle Giant to discuss counterpoint, polyrhythms, and... Bon Jovi.

Paul Williams

Paul WilliamsSongwriter Interviews

He's a singer and an actor, but as a songwriter Paul helped make Kermit a cultured frog, turned a bank commercial into a huge hit and made love both "exciting and new" and "soft as an easy chair."

Al Kooper

Al KooperSongwriter Interviews

Kooper produced Lynyrd Skynyrd, played with Dylan and the Stones, and formed BS&T.

Edwin McCain

Edwin McCainSongwriter Interviews

"I'll Be" was what Edwin called his "Hail Mary" song. He says it proves "intention of the songwriter is 180 degrees from potential interpretation by an audience."