Songfacts®:

• Ahead of the single's release on March 23, 2015, the band posted a 15-second teaser video of the intro to the track on their Facebook page. Once the single was released, a full music video for the track was released on April 24, 2015 - just a few days after the band had announced that drummer Emily Dolan Davies, who plays drums on the track and features in the accompanying video, was leaving the band.
• The song serves as the second lead single off the band's fourth album, Last of Our Kind, after the release of "Barbarian" on 23rd February.
• The song finds Justin Hawkins singing in a slightly different, more aggressive style, which on first listen sounds quite unlike the singer at all (aside from a trademark high note on the chorus line "open fire on my heart"). Some fans even thought it might be a different band member singing, but it was confirmed indeed to be Hawkins revisiting a style often used in his other band Hot Leg, which he toured with when The Darkness were on hiatus from 2006-2011.
• The song's music video was shot by the English portrait photographer Simon Emmett. It shows The Darkness playing the song on an Irish beach with a howling gale and crashing waves. Justin Hawkins told Loudwire: "It's like the 'Love Is Only A Feeling' video. It's all about the location and the beauty of that."
  
  "It is a bit like that in places, but it's offset by some sexually uncomfortable fire play stuff," he continued. "I hope I'm not making it sound like a Rammstein video; it's more of a burlesque thing. Old fashioned fire breathing and stuff like that, circus-esque."