Songfacts®:

• As he did on the first single from #TRUE, "Wake Me Up," Avicii went with a Bluegrass sound on this track, inspired by music from the 2000 movie O Brother, Where Art Thou?
  
  Avicii tried six different singers before going with Dan Tyminski, who was the voice of The Soggy Bottom Boys from O Brother, and sang on their most popular song from the film, Man Of Constant Sorrow. Talking about the appeal of Bluegrass in Rolling Stone, Avicii said it was "credible and kind of cool in the sense that it's very melodic."
• Avicii wrote this with the song's vocalist Dan Tyminski, along with his frequent collaborators, fellow Swedes Vincent Pontare and Ash Pournouri (who is also his manager).
• The song's music video was directed by Jesse Sternbaum and shot in Bakersfield, California. The clip depicts two young brothers growing up in wartime America; the older boy is played by newcomer Zach Voss, and the younger boy by Jack Estes, who has also appeared in Modern Family. Avicii himself shows up for a cameo towards the video's conclusion.
• The song was used in a TV advertisement for NJOY's "Friends Don't Let Friends Smoke" e-cigarette campaign. There are two variations of the commercial - the US edition of the ad features a squirrel at the beginning whilst the "European version" starts with a naked man.
• Director Sternbaum tried to coax the artist into more screen time, but he refused. He also refused all of the stylist's clothing suggestions, including ditching his backwards cap and sneakers for a tweed jacket and cowboy boots.