It Won't Be Long

Album: yet to be titled (2025)
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Songfacts®:

  • "It Won't Be Long" reads like a well-worn page from country music's handbook on life, a reminder to cherish every blessing, including the quiet joys and the unexpected surprises that come our way.
  • Fresh off the success of George Birge's "Mind On You" and "Cowboy Songs" singles, the country star felt he had found his groove, but he wanted to dig deeper - give fans something a little more personal, a little more revealing. The trouble was, he kept trying and it kept not working.

    "I was ready to take another step as an artist," Birge told Billboard.

    Then, on October 22, 2024, Birge sat down for a songwriting session at the Liz Rose Music offices in Nashville with Chase McGill ("Break Up in the End," "Next Thing You Know"), frequent Lainey Wilson collaborator Trannie Anderson, and Joe Fox ("Last Night Lonely," "Boys Back Home"), who has a studio in the building.

    McGill's oldest daughter was on the verge of turning 7, and just days earlier, he and his wife had been marveling at how quickly time was moving. It sparked a thought: Life might be a lot of things, but it won't be long.

    Birge's reaction was immediate. "That's it," he said. "That's what I've been looking for."

    With the hook in place, the group turned to Birge's own life for details. His first meeting with his wife Kara, their first kiss in a parking lot, the birth of their first child - all the little, beautiful, blink-and-you'll-miss-them moments that add up to something irreplaceable.
  • When it came time to record a demo, Anderson stayed to harmonize, and by the end of the week, Birge's team had declared the song a single.

    Fox was tapped to produce. Instead of starting fresh, Fox handled the guitars and bass himself, enlisted Jerry Roe to play the drums, David Dorn to contribute piano. To add depth, he tapped Justin Schipper for atmospheric steel guitar and Dobro. For a final touch, Fox slipped in a single, almost imperceptible synthesizer note that hums through the entire song, creating a kind of quiet cinematic tension.

    "I kind of went for the cinematic thing the whole way through," Fox admitted. "It's one of the first times I put strings in a radio country song."
  • The music video, directed by Corey Miller, adds a personal touch to the song's message by showing intimate moments with Birge's sons, George James and Luke.

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