Songfacts®:

• The graphic and violent music video tells the story of a man going insane and turning on his family. The clip was directed by Mitch Massie, who has also worked with The Dillinger Escape Plan.
  
  Frontman Phil Bozeman said, "The basis of the video is about a man, his wife and daughter. The story depicts the degradation of the man and him going insane. He kills his wife and eventually douses himself in gasoline and begs his daughter to strike the match. But the whole point of the story is that the man has everything he wants and needs, but has no control over his mind and suffers with clinical insanity/schizophrenia and regrets everything he has done."
  
  Guitarist Alex Wade added, "It's our first time trying a story based video versus a performance video with us playing and we're really happy with how it came out. Phil's idea for the concept of the video mixed with Mitch Massie's directing developed a very dark and sinister feel that represents the song well."
  
  (For more on Whitechapel check out our interview with the band's Ben Savage.)