Burn It Down

Album: Never Enough (2023)
Charted: 42
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Songfacts®:

  • This midtempo breakup anthem perfectly slots into Parker McCollum's collection of soulful reflections on love gone south alongside "Pretty Heart" and "Handle On You."
  • McCollum blazes with raw emotion as he croons about incinerating the memories of his former love.

    Burn it down 'til it's ashes and smoke
    Burn it down to the smolderin' coals
    Burn it down 'til I don't want you no more
    Baby, burn it down


    McCollum's fury fuels a scalding desire to burn down the bed they shared, the words they said, the fights they had, and all the feelings they had for each other. He's on a mission to torch the past and rise from the ashes, leaving his ex's ghost behind for good.
  • McCollum wrote the track with famed Music Row songwriting trio the Love Junkies, comprising Lori McKenna, Hillary Lindsey and Liz Rose. Their other credits include Little Big Town's "Girl Crush" and Carrie Underwood's "Cry Pretty."
  • The four writers penned the song at McCollum's Nashville home on September 27, 2022. They started the session talking and strumming guitars with McCollum seated in a cushy armchair. After about half an hour, McCollum worked up a slow-boiling groove and chanted the phrase "Burn it down."

    "I love songs like that," Lindsey told Billboard. "But it felt like the emotion wasn't all the way there."

    At that point McCollum unleashed his creativity, extending the mantra: "'Til it's ashes and smoke," "To the smoldering coals." The sparks flew, a dialogue formed, and the song unfurled.

    With each added phrase, McCollum's eyes lit up. He didn't just sit in that cushy armchair; he transformed it into a stage, his arm slashing through the air like a conductor summoning the crescendo. The vision emerged: flames, energy, a blazing backdrop for his performance. The armchair reverie became a fiery dance.

    "He threw his hand back. It was as if he were onstage, and he was like, 'Burn it,' and he started visualizing what he wanted onstage," said Lindsey. "He was like, 'Oh my gosh, y'all. I think we're on to something. I need this. I need this visually. I need the fire in the back. I need this energy for my set.' It all just started coming together, and when he threw his arm back, I was like, 'Hell, yeah. You throw that arm back, partner.'"
  • By the time the song hits a scorching guitar solo over two minutes into its 3:36 journey, it's a full-fledged inferno. Yet, the path to that incendiary climax is a gradual smolder, a deliberate tempo that McCollum attributes to his producer Jon Randall. "I wanted the first [chorus] to really just floor it," McCollum told Billboard. "He was like, 'Man, you just got to make them wait, you just got to make them wait.' And I remember being like, 'I think he's got to give it to them.' Now when I hear it in the store or on the radio or whatever, I'm glad we waited to grow."
  • McCollum recorded "Burn It Down" for his fourth album, Never Enough. He released it as the record's third single.
  • The video takes viewers on a scorching hot, pyrotechnic adventure through the New Mexico desert. The brainchild of director Dustin Haney, the visual opens with McCollum, a solitary figure, wandering the vast, sandy expanse. Just as the guitar solo kicks in, the scene cuts to a full-on rockstar spectacle – McCollum and his band onstage, flames erupting in the background.

    McCollum knew he wanted something big, something that matched the energy of the song, so he told Haney, "Man, I feel like wherever we are, we're just blowing stuff up and so let's go blow some stuff up and burn it down."

    Haney found the perfect spot in New Mexico – miles and miles of desert, like an ocean of sand. "It was actually really cold in the morning, then it got really hot at night and then the smoke and the fire and they're wanting me to walk through it over and over, take after take after take," the singer recalled. "I'm walking through like this chemical burning black smoke. I'm like this is really risking it for a music video, but it turned out great."
  • McCollum took home the 2024 ACM Award for Visual Media of the Year for the "Burn It Down" video, his second ACM win. In 2022, the Texas native won ACM New Male Artist of the Year.

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